Monday, March 30, 2009

Following the Nano Innovation

Used to read in science and history books as to how when Galileo discovered that Earth moves around the sun and not vice versa ,he was rediculed . Also when Columbus discovered America ,people refused to believe him. With the Innovation of Nano happened , I feel the same sense of disbelief in people. Getting to hear things like that 'Car is made of plastic' , 'is not safe at all'. 'How can a car costing 1.5 lakh be safe at all 'and stuff like that..... People just simply refuse to believe it!!

According to me it's a sheer design innovation. Design is a matter of choice and the Choice made by TATA was to 'Make the travel of family on bikes safe' . And design has lived up to the promise.

I have been following the Nano story for quite some time now and realised that the car is not only a design innovation but also a marketing innovation. The car is on sale in Tata's Retail outlets like westside and Croma . Completely thrilled by the idea.

We Indians need to believe in ourselves . We need to be proud of our innovations and believe in them .Just because a US or a Japan has not made is happen , we refuse to believe Innovations can ever happen. It's time to lead the World and not just follow it.3 Cheers for the Nano invention !!